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For- Meets Not- in New York City

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Publication: Communication Centered Technology Planning

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By Cliff Landesman

I don’t usually go to conferences expecting a lot in the way of content. When I want content I read. I go to conferences hoping to do a little networking, that is, meet a few new faces or to find faces to attach to names I already know, and to get a feel for current trends and maybe learn little about what is just around the corner. My conclusion after attending this conference is that the commercial sector has finally found the nonprofit sector online. The evolution of the Internet has been like this: first the military invented it, next academics used it and made it useful, and finally when the web transformed the medium into a resource easy to navigate (clicking) and fun to behold (graphics), commercial sector investment went hog wild and made the Net enormously popular. Nonprofits followed the trend and now the commercial sector has discovered the value of the nonprofit sector’s discovery of the Internet.

If you think about it, it’s a perfect match. Take it from me, there’s not much money to be made in the nonprofit sector. I know, I know, every year donors give more than 140 million dollars to nonprofit organizations, and the figure is much larger if you consider money given by the government. In places like New York, nonprofits employ around … [Continue reading...]