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The March 23 issue of the Chronicle of Philanthropy profiled web sites that allow users to generate donations for an organization just by clicking and viewing the site. The most well known is probably the Hunger Site [http://www.thehungersite.com], which generates donations from advertisers to the United Nations World Food Programme each time a visitor visits the site (limited to one visit each day).
Several sites follow this model, as reported by the Chronicle of
Philanthropy, including:
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EcologyFund.com (http://www.ecologyfund.com)
Race for the Rainforest (http://rainforest.care2.com) … [Continue reading...]