Nonprofit News

Michael Soper, President & CEO, TeamSoper.Com and the Development & Marketing Management Corporation. Formerly, he was Sr. VP, Development at PBS and WETA. Soper consults with nonprofit’s leadership, management, marketing, and fundraising professionals. His virtual consulting teams bring together nationally recognized experts to provide total marketing solutions, strategy / campaign development, relationship building email, direct mail copy-writing, list segmentation, design, and production.

Soper has thirty years of nonprofit leadership and fundraising experience. His client list includes the NAACP / Baltimore; WQED / Pittsburgh; World Wildlife Fund – International (WWF); Gland, Switzerland, Society of Women Engineers / Chicago; The Children’s Inn at NIH (National Institute of Health), Bethesda; WNPT / Nashville; KWBU / Waco, CPB, PBS, and; the ALS Foundation / Los Angeles.

While at PBS, Soper managed all fundraising support services supplied to PBS member stations nationwide, including the development of the “TV Worth Watching … TV Worth Paying For” and “Funded by the Annual Financial Support of Viewers Like You” themes / campaigns. More recently, Soper conducted three national research studies for PBS stations (Image, Brand Resonance, and Member Attitudes). He is now unveiling “The Soper Manifesto,” an entirely new approach to securing lower level support for nonprofit institutions. His occasional “TeamSoper eBulletins” are available at no cost by request.

Soper received his Master’s Degree in Journalism with a minor in Advertising from the University of Illinois, Champaign-Urbana, IL in May 1998, where, in 1973, he also earned a Bachelor of Science Degree in Electrical Engineering (BSEE).