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Tags: Email | Category: Articles
By Samantha Moscheck
The popularity of the internet has opened a world of possibility to nonprofits and the communities they serve. Email is a key tool for communication, public education, mobilization, and dialogue. Yet these types of messages are often buried in spam.
Spam is unsolicited email of any type. Put simply, the recipient never asked for the email message. Instead, someone signed them up without their knowledge or consent. Or perhaps the recipient did not read the small print buried in the privacy policy of some website.
Most spam is designed to sell something. Eighty percent of the spam in the US has been traced back to 200 companies that pose as legitimate email marketers, selling their services to companies hoping to increase their online sales. Most use deceptive, illegitimate, illegal, or unethical means to circumvent spam filters and trick people into reading them.
This, in turn, gives rise to new technologies that … [Continue reading...]
Contributing Writer
Samantha has spent the past eight years working to build the technology capacity of social justice organizations, and has worked closely with more than fifty organizations throughout the Pacific Northwest in the past four years. She focuses on strategic technology planning, staff and leader development, and web/database planning and development. She is a technologist, a historian, and an activist raised in the southern US and currently living in Seattle.
She worked as the program manager for Project Alchemy, a nonprofit devoted to social justice technology, until its closure in 2004, at which time she co-founded DigitalAid and became its director of communication technology. DigitalAid provides technology consulting for progressive nonprofits, small businesses, and people working for social justice and innovation.
Prior to her focus on technology, she worked as fundraiser, organizer and educator for a wide range of economic, social, and environmental organizations ranging from Tennessee Industrial Renewal Network (a community-labor-faith coalition for economic justice), Heartwood (a forest-protection network) and Citizens Acting Together for Cooperative Housing (a member-owned cooperative working to slow the pace of gentrification through home ownership).
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